THE FRAZIER SHOWROOM AT NYDC
Because of their work at Holly Hunt Richard and John had a great Rolodex of designers they could call on to introduce the line. They used social media but found most designers still wanted to have something tangible to put in their files. They did a lot of knocking on doors and personally meeting with designers to promote their new line. The result: a beautiful line well represented at NYDC. Now here's how Richard answered our ten questions.
TEN QUESTIONS FOR SHOWROOM MANAGERS
1. What's the mood like at your showroom?
Well, I try to have the mood here be a combination of a kind of relaxed sophistication with a very welcoming attitude. The colors tend to be a bit muted and quiet in the backgrounds.
2. What's the strangest request you've had?
I always like the ones where they ask you to turn a lamp into a desk. "You know, that detail on the edge of the chandelier there...just do that in a desk, y'know?"
3. What's your most popular item or category?
There is a piece called the M.A. Semanier (nicknamed after Marie Antoinette, tongue in cheek) that seems to capture everyone's attention. It's kind of sinuous and sensuous...it's been really popular. That and the Villa Dining table, which is a very different kind of piece. I like that people are attracted to both ends of the spectrum.
4. Are your clients predominantly professional designers and architects or direct purchasers?
As we're in the design center, we cater pretty strictly to the design trade, of course.
5. What was your biggest sale or most interesting client?
If I told you that I'd have to kill you, of course....but let's just say there have been a few fashionistas of some note in here already, which is great for a business as new as ours. Love having the fashion group express interest.
6. How often do you change around your showroom?
I try to change it every 60 days or so...keeps it interesting to me AND the clients...
7. Other than your own showroom where do you shop for furniture?
I'm a total flea market junkie...as soon as I get off the plane I find the nearest one and go. And here, of course...just took a Semanier to my loft and a dining table is coming shortly. Wouldn't sell it if I didn't want it in my home.
8. What do you offer that retail can't offer?
It's an interesting question. We can afford to be more nuanced in your selection of finish and size, of course and offer a much more civilized and pleasant experience. At this level of quality our clients can expect to get something really special and worthy of owning for a long time....that and there's always an espresso or a tequila waiting for you.
9. What color, wood species or fabric are clients asking for?
We pay very close attention to the woods we use being very "visible, meaning we don't overfinish them so they can really express what's naturally beautiful to them. Oak seems big again at the moment and a beautiful wood called Lauro Preto (black laurel) is getting good play.
10. What's your prediction for next year's hot trend?
The furniture business doesn't react quite as quickly as fashion, but it's catching up. Honestly, I'm not a trend-follower. I prefer to design things that have really lasting quality pleasing proportions so you want to be around it for a very long time. Actually, THAT'S the trend I'd like to see...a move away from disposable fashion and furniture and a move toward making informed decisions about what you're buying and having them for as long as possible. There's already plenty of "stuff" in the world destined for the landfill. I hope FRAZIER pieces will end up in the hands of kids and grandkids.
Found on: www.my.opera.com