When I'm walking down the street I've always got an eye to the designing of the department store display windows, the crowds of sophisticates and eccentrics walking in the opposite direction, and the architectural details dripping off the tops of buildings lining the street. I've only peripherally been watching the renovation of Club Monaco on lower Fifth Avenue, as I said I was more a Banana Republic kinda guy...until now.
J. Crew may have positioned themselves as being a little more preppie, Banana Republic a little more traditional while Club Monaco bought into a European vibe. All three had similar price points and were popular with both men and women in the twenty to thirty-five age group but their differences were slight rather than major. It was time for one of them to bust out, a risky leap.
Stores like Bloomingdales and Barney's have tried to set up mini-me satellite department stores to little or no success. The concept of multi experiential shopping is nothing new but doing it right is not an easy task.
Lillian Bassman, photographer
Represented by Staley-Wise Gallery