AUSTIN COURTESY OF SXSW

AN AUSTIN PHOTO ALBUM

The Vision Council, a non-profit trade association for the eyeglass industry, had hired us several years ago through a PR firm we had done work with and used as our PR firm when we first launched our furniture line. The PR firm and the Vision Council parted ways a couple of years ago and our relationship went with it.
So it was a total surprise when earlier this year TVC came calling saying they were in a desperate situation. They were going to sponsor a lounge at South by Southwest commonly referred to as SXSW for those like me who had no idea of the acronym and they needed someone to design their lounge. It was several weeks into the design phase before I realized what the event was since our communications were all through email and they always used the acronym when referring to the event. I was delighted and excited to work on the project and also to cross off my bucket list a trip to Austin. Living much of my life in Madison I had frequently heard Austin and Madison referred to as sister cities mostly for their liberal and unconventional outlook on life.
I took my daughter along as my co-pilot and we arranged to spend an additional two days to see what we could see of Austin. So here are some images of what we found, our lounge, SXSW and the fact that although the feel may be very similar certainly the weather and the size of each city are vastly different.
THE LOUNGE

THE SCENE

FOOD

UNCOMMON OBJECTS

SOUTH CONGRESS

EPILOGUE

We loved our stay. We only touched an infinitesimal part of our Southern sister city, we're hoping to be invited back for next year. Fingers crossed, see y'all in 2018.